Duration: 8 Months (Ongoing)
Role: Lead Product Designer
Release Date: Early 2020
Platform: iOS/Android/Web
Design Process: User Research โ†’ Wireframe โ†’ Prototype โ†’ Test โ†’ Refine Prototype โ†’ UI โ†’ Usability testing โ†’ Transitions/Animations โ†’ Hand-off To Developers

Web Wireframes

Roomster 2.0 flow was carefully researched, wireframed and tested. It was tested three times and printed for reference.

Tool: Balsamiq

Time: 2 month (Web)

Team: Lead designer (Madeline Fedorova) and two other designers (Shashank Jain and Amber Xie)

App Wireframes

Tool: Balsamiq

Time: 2 months (App)

Team: Lead designer (Madeline Fedorova) and two other designers (Shashank Jain and Amber Xie)

User Flow Diagram

WIREFRAMING

โ€‹Once at the wireframing stage with collected data gathered during user research analyzes, we started to wireframe the app version of Roomster 2.0. As 70% of users were using Roomster in an app form, we started with designing the application first.

First iteration of the wireframes was printed and arranged, so everyone from development, C level management to marketing can go through the flow and leave their feedback and comments. This resulted in a lot of detailed discussions that helped us to facilitate internal conversations within the company as a whole and point out anything that we considered adding or removing from the flow.

Bits and pieces of the UI:

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ยฉ2026 mADELINE FEDOROVA

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Thanks for stopping by, let's chat! ๐Ÿ‘‹

LET'S CONNECT 

ยฉ2026 mADELINE FEDOROVA

Made with ๐Ÿ’›

Thanks for stopping by, let's chat! ๐Ÿ‘‹

LET'S CONNECT 

ยฉ2026 mADELINE FEDOROVA

Made with ๐Ÿ’›

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